FOUNDERS
Brian Hyland Co-Founder & CEO
Jesse Nash Co-Founder & President
Jesse Nash Co-Founder & President
Public Relations Professional with nearly 30 years of PR agency and media strategy experience
Jesse Nash Co-Founder & President
Jesse Nash Co-Founder & President
Jesse Nash Co-Founder & President
Journalist-turned Public Relations Professional and PR agency owner
Some of Our Clients (Past and Present)
Cricket PR clients in the news
Storyshares Founder Louise Baigelman quoted in Parents Magazine
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
Storyshares Founder Louise Baigelman quoted in Parents Magazine
“I don’t believe that reading for pleasure will ever become a thing of the past. It is the most timeless pleasure and it has the ability to endure” Says Louise Baigelman, Founder of Storyshares. "I don’t believe that reading for pleasure will ever become a thing of the past. It is the most timeless pleasure and it has the ability to endure.”
Mickey Stevenson on the "Takin' a Walk" Podcast
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
Storyshares Founder Louise Baigelman quoted in Parents Magazine
In this podcast interview with host Buzz Knight, Motown's legendary A&R Man, William "Mickey" Stevenson shares some behind-the-scenes music stories - reminiscing about the late, great Duke Fakir, and talking about his latest projects, including a new song written for Kamala Harris and his upcoming musicals
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
Manufacturing writer Jim Vinoski reported about the ongoing critical shortage of skilled workers, noting that "one company that’s tackling all those aspects of the problem simultaneously is SolidProfessor." Featuring interviews with Co-Founder Tony Glockler, Content Evangelist Jacob Ames, Karmen Warner of SkillsUSA and Martin Ohnemus of Knapheide.
DeLisa Guerrier quoted in U.S. News & World Report about living in Nashville, TN
DeLisa Guerrier quoted in U.S. News & World Report about living in Nashville, TN
Forbes: Online Training From SolidProfessor Helps Solve The Skilled Worker Shortage
“The state is within a day’s journey to more than 60% of the U.S. So, you can explore this state or one of dozens of others without a big undertaking. I’ve never experienced such hospitality as in Tennessee. I like to be in a place where everyone is as friendly as I am.”
Nutsa Performs "Mother's Love" Live on Good Day New York
DeLisa Guerrier quoted in U.S. News & World Report about living in Nashville, TN
Trade Media Coverage of A3D Manufacturing's Phoenix Expansion and Grand Opening
Singing sensation Nutsa Buzaladze performed her new single, "Mother's Love" on GDNY June 12. The song, written by Cricket Public Relations' own Jesse Nash, is dedicated to all mothers!
Trade Media Coverage of A3D Manufacturing's Phoenix Expansion and Grand Opening
DeLisa Guerrier quoted in U.S. News & World Report about living in Nashville, TN
Trade Media Coverage of A3D Manufacturing's Phoenix Expansion and Grand Opening
Medical Design & Outsourcing and dozens of trade outlets covered the news that A3D's expansion signifies a tripling of capacity for advanced additive manufacturing and multi-jet fusion printing
Cricket PR in the news
The 8 Most Effective Ways to Manage Your Online Reputation
For PR pros, changing landscape of journalism has altered everything ...
The Catch-22 of Paywalls for Public Relations Professionals
In this article in Business.com, Brian Hyland shares about the importance of balancing what consumers find online about your brand, advising companies to strategically plan new, positive content that can minimize older, negative content.
“Whether you’re B2B or B2C, your customers and prospects often do their online ‘due diligence’ way before they contact you and too many bad reviews (or not enough positive news) is likely killing your prospects. With new content, the reputation management firm can use algorithms to replace the negative stories, pushing them further down the search pages."
“The best way to push down the old content is through earned media placements. Bylined articles in verified press, opinion pieces, Q&As and industry interviews are the best tools for improving online reputation.”
The Catch-22 of Paywalls for Public Relations Professionals
For PR pros, changing landscape of journalism has altered everything ...
The Catch-22 of Paywalls for Public Relations Professionals
Journalists feel the pitches they receive from Public Relations professionals are not relevant to their coverage. 📰
The Solution? Do your research and target 🎯 journalists who cover the topic or industry you're pitching, and know what (and how) they write! ✍
But how can we do that when we have to pay more than $6,000 per year in subscription fees to get past the #paywalls? 💸
I address this issue in my latest column in MediaPost's MediaDailyNews
For PR pros, changing landscape of journalism has altered everything ...
For PR pros, changing landscape of journalism has altered everything ...
For PR pros, changing landscape of journalism has altered everything ...
Brian Hyland is the lead expert in this ROI-NJ story about the changing landscape of the public relations industry.
"While dangling from one of Arizona’s rocky cliffs, Brian Hyland’s client placed his climbing gear into a locked setting to answer his buzzing cell phone.
On the line was a Wall Street Journal reporter who wanted to talk about a product. In spite of the sheer drop beneath him, the vacationing company leader had been anticipating the call — and paused his ascent to go ahead with the interview.
His client’s willingness to go above — far above — and beyond that day earned Hyland, co-founder and CEO at Cricket Public Relations, a strong relationship with a reporter. As New Jersey’s newsrooms continue to shed the reporters they have on staff by the day, public relations professionals need those relationships now more than ever.
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