Cricket PR’s founders are masters of the written word
The Founders of Cricket Public Relations have different, but similar backgrounds. One is a Journalist; the other is a PR professional. But one skill they both share that has helped them excel in their relative careers is writing.
Their ability to craft a compelling narrative and translate industry jargon or “sales speak” into professional, engaging, newsworthy content sets Brian and Jesse apart.
You think you can do it with AI and Chat GPT? Cricket PR runs circles around the robots! Journalists will tell you they definitely know the difference between writing that was generated artificially and that which was created by a human with 40+ years of experience in creative and professional writing.
Cricket PR’s professional writing services division delivers clear and concise content that will capture the essence of your messaging and mesmerize your key audiences.
Cricket pUBLIC RELATIONS OFFERS A VARIETY OF WRITING SERVICE
Press Release (aka News Release)
Press Release (aka News Release)
Press Release (aka News Release)
Not everything needs a press release, but when a press release is warranted, it had better be done well! Press releases should say something new, interesting, or thought-provoking (better if a mix of all three). Any release that has the CEO quoted as saying, “We are excited…” should be thrown into a ditch and burned. If you need to put out some news, let’s talk about whether a press release is the right option. If it is, we will write it so it gets results.
News Pitch
Press Release (aka News Release)
Press Release (aka News Release)
Whether or not you have a press release, your best first step to getting your news in front of journalists is a perfectly crafted pitch note. Brian and Jesse have been writing pitches since they were sent via Fax, and while the communication channel has changed, the method has not. You have no more than 20 words (less if being read on a mobile phone) to convince the journalist to not only read it, but to be compelled to respond.
Contributed Article or Op-Ed
Press Release (aka News Release)
Contributed Article or Op-Ed
Any thought leader worth his or her salt is bound to have an opinion that can either support elements of their industry or offer a new way to think about it – possibly affecting change for years and decades to come. But the first step in getting that expert knowledge in front of industry players is to get it published in a bona fide media outlet. Cricket PR is expert in crafting, editing and pitching Op-Ed, opinion, or fact-based contributed articles in just about any industry.
Q&A Article
Professional Biography
Contributed Article or Op-Ed
Sometimes, it's all in the writing... Cricket PR’s long-time relationships with editors at online news sites like Authority Magazine and Digital Journal have helped them hone their writing styles to match that of such outlets, offering better-than-average success at publication of client Q&As
Spokesperson Profile
Professional Biography
Professional Biography
You bring a unique perspective to your industry, and the news media are looking for you. Let us introduce you to the press with a profile developed with the specific goal of presenting you as not just an expert the press should know about, but as a spokesperson they will be clamoring to interview.
Professional Biography
Professional Biography
Professional Biography
Throw away that laundry list of job titles and let us capture the essence of who you are by highlighting your achievements, accomplishments and accolades that will help propel you forward as a go-to thought leader in your industry.
Website Copy
Website Copy
Website Copy
Whether it’s your “about us” section, a product description or detailed subject matter page, your goal for your website is to make the content “sticky” and drive visitors to take action. We will work with you and your web development team to ensure that not only is the content compelling, but that the keyword count and SEO value are maintained. It’s a tightrope we’ve walked many times!
Book Summary
Website Copy
Website Copy
You’ve spent months or years crafting a story or message that spans hundreds of pages. Now, you have 30 seconds and a few lines of text to convince not only readers to buy your book, but journalists to write about it. We will help you craft your book summary so everyone will feel compelled to take that next step.
What clients, colleagues and journalists say about Jesse & Brian’s writing
“As part of the DePuy Spine Marketing Department, I had the pleasure of working with Brian several times on the creation of press releases for our new product launches. He is able to quickly assimilate information provided to him on our complex spine systems by communicating directly with the Product Directors to develop the clear and concise messaging necessary for a press release.”
- Shannon Cormier, Senior Product Director for DePuy Spine (Johnson & Johnson)
“Brian possesses a rare combination of strategic insight, creativity, and impeccable execution when it comes to managing media relations. His ability to craft compelling narratives and effectively communicate key messages has been instrumental in driving positive media coverage for our clients. When it comes to getting strategic coverage, Brian is the media pitcher I want on my team.”
- Nick Mitsis, VP, Public Relations, Percepture
“Brian has the ability to take complex information and turn it into a clear message for client news releases. I could always depend upon him to come through in his media relations outreach efforts. Clients, members of the media and his colleagues found him a valuable asset. It's always good to have Brian on your team.”
- Keith Taylor, Vice President, Media Relations, Communication Partners & Associates
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