Cricket PR in the news

Journalists feel the pitches they receive from Public Relations professionals are not relevant to their coverage. 📰 

The Solution? Do your research and target 🎯 journalists who cover the topic or industry you're pitching, and know what (and how) they write! ✍ 

But how can we do that when we have to pay more than $6,000 per year in subscription fees to get past  the #paywalls? 💸  

I address this issue in my latest column in MediaPost's MediaDailyNews

PR Service platform OnePitch included expert commentary from Cricket PR CEO Brian Hyland in its May 2024 blog post. Here's an Excerpt: 

...Brian Hyland, co-founder and CEO of Cricket PR, shared that "true thought leadership is valuable in any industry," but that it has to provide value rather than basic back and forth. We couldn't agree more. 

There isn't one singular "right way" to do thought leadership either. Like Brian notes below, the goal is to educate your audience on "their position in the industry" or "solve a specific problem," and doing so can look like sharing insights through the media, offering practical tips through blog content, or participating in conversations on social. The key is to provide genuine value and establish yourself as a trusted resource.

Thought leadership is industry agnostic, and can be leveraged by folks across various disciplines, roles, and career levels.

Brian Hyland is the lead expert in this ROI-NJ story about the changing landscape of the public relations industry.

"While dangling from one of Arizona’s rocky cliffs, Brian Hyland’s client placed his climbing gear into a locked setting to answer his buzzing cell phone.

On the line was a Wall Street Journal reporter who wanted to talk about a product. In spite of the sheer drop beneath him, the vacationing company leader had been anticipating the call — and paused his ascent to go ahead with the interview.

His client’s willingness to go above — far above — and beyond that day earned Hyland, co-founder and CEO at Cricket Public Relations, a strong relationship with a reporter. As New Jersey’s newsrooms continue to shed the reporters they have on staff by the day, public relations professionals need those relationships now more than ever.