Brian Hyland is a professional corporate "storyteller" whose daily goal is to achieve stellar results by creating compelling content that helps companies and individuals bring their message to the world; securing coverage among major national, hyper-local or vertical trade press; and seeking or generating thought leadership opportunities.
A generalist with nearly 30 years of experience in a variety of industries, including but not limited to entertainment, enterprise technology, education, healthcare & medical devices, business & finance, consumer products, energy, manufacturing, construction, and nonprofits, he has learned to adapt to any environment and can immerse himself in an industry sub-topic or expand into an entirely new field quickly and with minimal on-boarding.
Brian conducts highly effective media relations campaigns that include bios, story development, press releases, Op-Eds, by-lined articles, Q&As, website content, collateral documents, message crafting, and one-on-one media contact. He has been hugely successful in gaining the trust of and building long-standing relationships with editors and producers, as well as with clients across industries. He also understands the art of the interview and has extensive media training background.
He has secured multiple national and international coverage for his clients with CBS News, NBC News, FOX News, ACCESS Hollywood, BBC, Forbes, Financial Times, NYT, WSJ, Bloomberg, Reuters, CNBC and countless others, as well as hundreds of industry trade outlets, national radio shows, and podcasts. He has also arranged hyper-local engagements in the top media markets across the country, including New York City, New Jersey, Chicago, Philadelphia, Boston, Los Angeles, Houston, Dallas, Miami, Nashville, Washington, D.C., and dozens more.
Before co-founding Cricket Public Relations, his career spanned multiple agencies in New York and New Jersey including Real Chemistry, Rubenstein Public Relations, Stern Strategy Group, Stanton, Kitchen Public Relations, Communication Partners & Associates, and Caugherty Hahn Communications, as well as the Roman Catholic Archdiocese of Newark (NJ). He is currently volunteering as Public Relations chair for the Northern New Jersey Council, BSA.
Brian is also a recipient of numerous industry awards including The NJ Press Association Award, the Working Press Association Award, The PRSA-NY Big Apple Award, The PRSA-NJ Pyramid Award, The Hermes Creative Award and the Impact Award. He earned a bachelor’s degree in Communications from Seton Hall University, with a minor degree in Systematic Theology.
Off the clock, he creates his own stories with his wife and two children. He is an avid Seton Hall Pirates Basketball fan. He is a proud Eagle Scout and a 3rd-Degree Knight in the Knights of Columbus.
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